BRIEF From The Studio. Develop visuals for a new oat drink, and make it easy for the brand to add more plant based products to their line.
SOLUTION The concept behind this brand called Sheer is about transparency. To be completely honest, without having to hide behind big words or puns,
and with a straight forward communication both in terms of typeface, illustration and content. In order to stand out on the shelves of grocery stores and coffee shops, the carton has a very minimalistic but bold illustration that is easy for the eye to spot. Knowing that oats are very resource consuming in its production, the strategy for Sheer is to move on to producing a drink made from peas.