BRIEF Create a new visual identity for DJ La Fleur.
SOLUTION It was important to La Fleur that the visual identity would really represent her personality and values. She explained that her biggest safe space and inspiration in life is the forest, and how magical and mystical it is.
I developed this visual concept by the name rooted, that communicates La Fleur's feeling of being just that: rooted, and in contact with the forest and her inner self. The challenge was to ensure the association with nature and its' organic shapes as well as the mystical feeling, but still keep a very strong and stabile vibe throughout the entire visual identity.